NIKE Festival of Air

Motion graphics commission as part of NIKE festival project.

The NIKE Festival of Air was a celebration of ‘30 Years of Air Technology’. A month long interactive exhibition on air functioned almost like a science museum where visitors interacted and tested their skills against virtual challenges set by Nike athletes like Michael Jordan. There were also art oriented exhibits with live art from famous sneaker artist Dave White and work by Swish NYC and more. 
Each section reflected different era's. This section reflected the noughties!
This was produced by Preamptive (part of NOVAK Collective).

4.02.2011