As part of NOVAK, Name are very close to the completion of a long running online project ‘ Dry Run’ which has been commissioned by the Great North Run Cultural Programme in partnership with CultureLab and Atau Tanaka. More info is below but you can view the website here and come see the real world embodiment at the Hatton Gallery from 15th Sept-15th Nov 2009. Huge thanks to everybody that worked so hard on this technically challenging project!

DryRun (2009) NAME/Atau Tanaka/Culture Lab

The emotional and psychological journeys of runners in training for their first Bupa Great North Run are represented on the website www.dry-run.org. Ten runners from across the country were equipped with Nokia phones that captured information on every training run including GPS co-ordinates, routes and images. This data, combined with a psychological profile of the runners after every run, has been reinterpreted by NAME, Atau Tanaka and the Culture Lab team to create a beautifully abstracted visualisation of what it feels like to train towards the run. This installation enables visitors to explore
the website using archived material.
Commissioned by the Bupa Great North Run Cultural Programme. Produced in collaboration with Clicmobile, David King and Ali Colling and with the support of Nokia and the University of Northumbria.